Finished writing a cool new blog post. Fine what next? You’re excited that you’ve shared your ideas, knowledge and expertise through the blog to worldwide. But what should you do next to drive traffic?
Come On Its Easy! Let’s see what to do?
A regular content marketing and social engagement routine, blogging is always master key to drive a traffic. A weighted corporate blog can pay you big dividends in the form to be increasing the customer engagement and search engine rankings in Google. But what many companies doing? They are forgetting to do the “marketing” part of content marketing.
Here Great Content Can also Go Unnoticed. Why?
We need to think after trigger “publish” the new post that the seas water will part; angels will come and sing along with Moses to lead the customers straight into our shopping carts. But these things obviously not going to happen. In reality, only person who knows your post is there are you and your RSS subscribers. But search engine spider will come to your post and will begin jockeying for search-engine position among the thousands of thousands other web pages are related to that same topic. Your post is probably making a groundbreaking, but Google might not figure out for months. Search engines and regular subscribers to pump up your organic volume. We need to take into establish syndication connections and need to plan for some targeted promotion keyword to ensure that each piece of content get noticed into the search engine.
Steps To Increase High Traffic To Your Blog Posts
1. SEO & Keyword Integration
Blog Post content may be good, but we need to do keyword research and integration can have a big impact on search engine rankings and traffic. Go through your blog content and find out the main topics covered in your blog post. Pick the terms/phrases from that. Take a note of the most popular search terms and variations and go back to your content and try to highlight your post title, content, Meta description and tags with those popular terms/phrases.
The most powerful and misunderstood mechanisms of a blog it is RSS feed. The Rss feed is really simple syndication method that allows you to automatically feed your blog’s content to many different places into search engine, including many social networking sites.
Another great step to drive a traffic is marketing, its one-time setup. Once you have established RSS connections on your social networking sites, what you need to do it again? To get started for locating your blog’s RSS URL and pick it and place into the following areas:
Facebook Business Page : From your blog applications area, search for the “Social RSS” application and make it to set up for publishing your content to your profile Facebook page wall automatically.
LinkedIn Personal Profiles : Check for a “Blog Link” or “WordPress” in the applications section on your profile page and set it up to auto-post of your blog content to your LinkedIn profile. Don’t forget to spread with your employees, friends, network members to do this too.
Ning Community Sites : In Ning platform, you can pick your feed using the “Add RSS” widget included on your profile page.
Other Social Networking Sites : There are many other social sites that allow you to plug in your blog’s RSS feed. To drive a traffic.
3. Shorten your post’s URL
We can use this step for posting the links on Twitter, but with the addition of analytics (click-through tracking) because of many of the URL shortening services, posting a shortened URL on any of the social networking website is a great strategy. Check how it works:
- Copy your new blog post URL and paste into the URL shortener that offer you analytics (Bit.ly, Ow.ly, Cli.gs).
- Use the shortened URL in the status update, linked posting.
- Check the URL shortener account for click stats, geographic and referring site after your link has been update.
4. Status Updates
We also need to remember that when we post our new content via a status update, a small percentage of your friends/followers will actually be online at that moment to see it. Need to write a multiple of updates in different times in different days to be up to date. If your content covers multiple topics, create a different status update for each topic and then spread out for few days. Don’t forget to ask your followers to share or re tweet the link in their profiles. Productivity Tip : In the market there have many tools that allow you to set up and schedule your updates to go out anytime in the future eg: (Hootsuite, Twuffer, and Later Bro). We can schedule three to five updates with different headline variations all at once to post throughout the week.
5. Content Teasers on Other Sites
The most of social networking sites and online forums that it will be allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion. A few examples:
- LinkedIn group forums.
- LinkedIn Answers.
- Facebook groups.
- Ning community group forums.
- Niche industry forums.
The good strategy is to write a compelling headline or question as your forum post title, then include some thoughtful comment followed by shortened URL. And try to provide feedback on the forum to continue the discussion for few lines.
6. Social Bookmarking
Posting blog content to popular social bookmarking sites (Digg, StumbleUpon, Delicious, Google+ etc.) we can drive a great source of traffic, back links and overall exposure. Think of social bookmarking for the blog content it will bring more opportunity from others to link to you or reference to blog content on their sites. Immediate Results : The shortened URL and having analytics installed into our website or blog, we can see our hard work pay almost immediately. It will bring you a large amount of traffic and conversions into the days. It’s now a constant. However, the results should be significant increases in activity, traffic, rankings, reach in market, opportunities and overall sales.