Different websites and businesses need to make landing pages specifically designed for their industry. Hence, there are no rigid rules for explaining the definition of a “perfect landing page“. However, having said that, there are many important factors that are valued in every type of landing page. These factors and important points if applied properly can seriously affect the conversion rate of your website landing page.
It does not matter whether you are designing a landing page for establishing an e-mail list or for selling your products and services, applying the following rules and tips will help you greatly. So, here are some of the tips and tricks for designing the perfect landing page.
1. Catchy Headlines
One of the most important aspects of a perfectly designed landing page is the presence of catchy, powerful and interesting headlines. The headlines must be concise, concrete and clear enough to convey the purpose of your landing page. Moreover, after reading only a single headline, your website visitor should be able to know exactly what he should expect at your landing page. Any discount, special offer, product or service name and “benefits” rather than “features” should be clearly mentioned in a concisely crafted headline.
2. Simple and Professional Layout
Along with catchy and powerful headlines, your landing page should also have a simple and professional layout. Both the above-mentioned characteristics simple and professional are necessary. Landing pages with simple layouts and web designs cause less distraction, which is of critical importance in engaging your website visitor. Moreover, a professional layout reflects the seriousness, matureness and professionalism of your business. It helps creating the perfect first impression on your prospects.
3. One Call to Action
Many website owners, in an urge to create more sales, end up with more than one call to action in a single landing page. This trick is more of a gamble than a perfectly crafted strategy. Multiple calls to action confuse your website visitors, and very often, the visitor leaves your website in that confusion. You only have a couple of seconds to grab that attention of your readers, and therefore, having only one call to action plays a vital role. Hence, instead of creating multiple calls to action, try focusing on creating one, but very clear, appealing and powerful call to action, so it may actually work.
4. Remove all the Links
The idea of removing all the external and internal links is the same as having a single call to action, i.e. to provide a distraction-free environment to your website visitor. The landing page should not be designed in a way that gives your website visitor a doorway to exit. Therefore, you should remove all the external and internal links from your landing page. Instead, the other pages of your website should be linking to the landing page, so as to drive more traffic to it.
5. Form vs. Button
A great dilemma in designing the perfect landing page is to decide between a form and a button. Both have their own set of advantages and disadvantages, and sometimes, it becomes very difficult to choose one option. A form is more visually appealing, catchy and attention-grabbing, but people do not prefer to fill in a long form and giving away all their personal and contact information.
On the other hand, a button seems to be more user-friendly; however, it lacks in the visual appeal and catchiness. Therefore, many professional landing page designers, depending on the type of their offered product or service, prefer to use comparatively bigger and more appealing buttons for their landing page.
As you can see that the above-mentioned rules can be applied to whatever type of website you have, and with proper application of these tips, you can have great CTRs and sales.