perfect-landing-page

5 Ways to Design Perfect Landing Page for Website

Different websites and businesses need to make landing pages specifically designed for their industry. Hence, there are no rigid rules for explaining the definition of a “perfect landing page“. However, having said that, there are many important factors that are valued in every type of landing page. These factors and important points if applied properly can seriously affect the conversion rate of your website landing page.

perfect-landing-page-infographic

It does not matter whether you are designing a landing page for establishing an e-mail list or for selling your products and services, applying the following rules and tips will help you greatly. So, here are some of the tips and tricks for designing the perfect landing page.

1. Catchy Headlines

One of the most important aspects of a perfectly designed landing page is the presence of catchy, powerful and interesting headlines. The headlines must be concise, concrete and clear enough to convey the purpose of your landing page. Moreover, after reading only a single headline, your website visitor should be able to know exactly what he should expect at your landing page. Any discount, special offer, product or service name and “benefits” rather than “features” should be clearly mentioned in a concisely crafted headline.

2. Simple and Professional Layout

Along with catchy and powerful headlines, your landing page should also have a simple and professional layout. Both the above-mentioned characteristics simple and professional are necessary. Landing pages with simple layouts and web designs cause less distraction, which is of critical importance in engaging your website visitor. Moreover, a professional layout reflects the seriousness, matureness and professionalism of your business. It helps creating the perfect first impression on your prospects.

3. One Call to Action

Many website owners, in an urge to create more sales, end up with more than one call to action in a single landing page. This trick is more of a gamble than a perfectly crafted strategy. Multiple calls to action confuse your website visitors, and very often, the visitor leaves your website in that confusion. You only have a couple of seconds to grab that attention of your readers, and therefore, having only one call to action plays a vital role. Hence, instead of creating multiple calls to action, try focusing on creating one, but very clear, appealing and powerful call to action, so it may actually work.

4. Remove all the Links

The idea of removing all the external and internal links is the same as having a single call to action, i.e. to provide a distraction-free environment to your website visitor. The landing page should not be designed in a way that gives your website visitor a doorway to exit. Therefore, you should remove all the external and internal links from your landing page. Instead, the other pages of your website should be linking to the landing page, so as to drive more traffic to it.

5. Form vs. Button

A great dilemma in designing the perfect landing page is to decide between a form and a button. Both have their own set of advantages and disadvantages, and sometimes, it becomes very difficult to choose one option. A form is more visually appealing, catchy and attention-grabbing, but people do not prefer to fill in a long form and giving away all their personal and contact information.

On the other hand, a button seems to be more user-friendly; however, it lacks in the visual appeal and catchiness. Therefore, many professional landing page designers, depending on the type of their offered product or service, prefer to use comparatively bigger and more appealing buttons for their landing page.

As you can see that the above-mentioned rules can be applied to whatever type of website you have, and with proper application of these tips, you can have great CTRs and sales.

gmail-logo

2 Ways To Schedule Email in Gmail

In our daily life most of us use email services like Gmail, Yahoo, Hotmail etc for sending important messages, information’s, files to clients, friends, or businessmen. An email is more professional way to interact with clients, instead of having conversations on phone or sending text messages. Gmail is one of my favourite and I have been using this service since long time. But I have noticed that Gmail doesn’t provide facility to schedule Email delivery option. But there are many Third-Party tools and Browser extension available to schedule Email delivery in Gmail. Lets discuss each one and see how we can schedule Email in Gmail using these 3rd-party add-ons.

Schedule Email in Gmail

Scheduling emails can be very important specially when you want to send a mail to someone special, but want to add some greetings and important message before it delivers. So, here this feature gives you option to edit and schedule your mails before it gets delivered. Sometimes, we’re not sure about whether we have to send an email or not, but with the help of this feature we can edit, schedule or delete emails any time.

In this post we’ll learn about 2 such easy ways to schedule email in Gmail by using certain browser extensions for Firefox and Chrome.

How to Schedule Email in Gmail

Let’s learn how we can schedule an Email in Gmail using these 3rd-party extensions for both Firefox and Google Chrome, hope this will make our scheduling task easy.

1. RightInbox

RightInbox enables users to schedule emails in Gmail. Its very easy to schedule emails after just installing a small extension or addon for Firefox and Chrome respectively and you’re ready to go. A small button with name “Send Later” is added to the Gmail “Send” button. wherein you can choose your time to schedule emails. RightInbox also offers time zone support for those who working with overseas clients across the globe. It doesn’t store the body of your email so no need to worry much about it. See screenshot for reference.

RightInbox
 

RightInbox 01
 

RightInbox For Firefox    RightInbox For Chrome
Important : Currently RightInbox doesn’t support Safari Browser, but soon they will be adding safari support.

2. Boomerang

Boomerang is an awesome add-on for both Firefox and Chrome for scheduling emails. It does the same thing as RightInbox do, but it does far better and give more controls for scheduling emails. It has two amazing features. Firstly it offers predefined time for schedule emails or a time of your own. Secondly, it return a sent mail to your inbox if it doesn’t get any response from the recipient after a set period of time. See screenshots for reference.

Boomerang
 

Boomerang 01
 

Boomerang For Firefox Boomerang For Chrome Boomerang For Safari
Let’s give your opinions if you have used any of the above extension for scheduling emails in Gmail.

googles-page-rank-update-2013

Google PageRank Update February 2012

Hey friends this is to inform you that on 6th February 2012 Google has updated PageRank for February 2012. Google updates the page rank of each webpage every 3 or 4 months. Everybody has been waiting for this moment because everyone has worked hard on their webpages to attract the readers. Each one of you wanted to see how Google treats your webpage. I was the one amongst you. Since 5 months I have been working hard for my blog and finally I have got it. After my hard work towards ravisaive.in I am happy to share my happiness with you all. That I finally got +1 PageRank, that means now my page rank is 1 earlier it was zero. The secret behind my success is you! My Viewers and the Guest Authors. Thank you once again for making my blog successful.

Here is the screen of Google Page Rank Update for February:

google-pagerank-results

How Google PR Update Works?

Google Rates every web page in between 1-10 points. 10 points is the highest rating for a webpage. Google gives rating on many factor like page quality of the webpage, backlinks for pages, content and so on and updates the page rank every 3-4 months. Here there is no official time for page ranking, but they keep on rolling in 3-4 months. Check

out Matt Cuts video on “How PR updates works

My experience says that backlinks helps lot in getting PageRank 1-2, but to get higher PR, backlinks quality, Domain age and so on come into loop.

How to Update Google Page Ranking?

Today I am here to share some tips for how to update Page Rank. But before that we need to understand what Google Page Rank is? Google page ranking is a system for ranking webpage. It was developed by Larry Page and Sergey Brin. Google Figures that when one page links to another page, means it is casting a vote for other page. Google calculates a page importance from the votes casted for it. This is very must important because it is one of the factors that determine the ranking in search results. There are many other factors to page ranking. Here are some Tips for you:

  1. Guest Posting: Guest post is one of the easiest ways to get Google Page Ranking. This is the best way to collect backlinks and traffic to your blog.
  2. Blog commenting: To make your blog success, you need to remember one thing, always comment on those blogs who provided do-follow link to comment.
  3. Forum: Forums considers easy link building method. There are 3 ways to build links from forum:
    1. Create Signature
    2. Create profile
    3. Insert URL’s on the post and reply
  4. Meta Keywords Tag: Use lots of Meta keywords.DO not repeat the same word more than 3 times in a row. Google indexes first 101 characters. Use H1 tags for your entire page except title. You can use CSS style sheet to make them look good.
web-traffic

Ways To Increase High Traffic To Your Blog

Finished writing a cool new blog post. Fine what next? You’re excited that you’ve shared your ideas, knowledge and expertise through the blog to worldwide. But what should you do next to drive traffic?

Come On Its Easy! Let’s see what to do?

A regular content marketing and social engagement routine, blogging is always master key to drive a traffic. A weighted corporate blog can pay you big dividends in the form to be increasing the customer engagement and search engine rankings in Google. But what many companies doing? They are forgetting to do the “marketing” part of content marketing.

Here Great Content Can also Go Unnoticed. Why?

We need to think after trigger “publish” the new post that the seas water will part; angels will come and sing along with Moses to lead the customers straight into our shopping carts. But these things obviously not going to happen. In reality, only person who knows your post is there are you and your RSS subscribers. But search engine spider will come to your post and will begin jockeying for search-engine position among the thousands of thousands other web pages are related to that same topic. Your post is probably making a groundbreaking, but Google might not figure out for months. Search engines and regular subscribers to pump up your organic volume. We need to take into establish syndication connections and need to plan for some targeted promotion keyword to ensure that each piece of content get noticed into the search engine.

Steps To Increase High Traffic To Your Blog Posts

Increase High Traffic To Your Blog Post
 

1. SEO & Keyword Integration

Blog Post content may be good, but we need to do keyword research and integration can have a big impact on search engine rankings and traffic. Go through your blog content and find out the main topics covered in your blog post. Pick the terms/phrases from that. Take a note of the most popular search terms and variations and go back to your content and try to highlight your post title, content, Meta description and tags with those popular terms/phrases.

Syndication

The most powerful and misunderstood mechanisms of a blog it is RSS feed. The Rss feed is really simple syndication method that allows you to automatically feed your blog’s content to many different places into search engine, including many social networking sites.

Another great step to drive a traffic is marketing, its one-time setup. Once you have established RSS connections on your social networking sites, what you need to do it again? To get started for locating your blog’s RSS URL and pick it and place into the following areas:

Facebook Business Page : From your blog applications area, search for the “Social RSS” application and make it to set up for publishing your content to your profile Facebook page wall automatically.

LinkedIn Personal Profiles : Check for a “Blog Link” or “WordPress” in the applications section on your profile page and set it up to auto-post of your blog content to your LinkedIn profile. Don’t forget to spread with your employees, friends, network members to do this too.

Ning Community Sites : In Ning platform, you can pick your feed using the “Add RSS” widget included on your profile page.

Other Social Networking Sites : There are many other social sites that allow you to plug in your blog’s RSS feed. To drive a traffic.

3. Shorten your post’s URL

We can use this step for posting the links on Twitter, but with the addition of analytics (click-through tracking) because of many of the URL shortening services, posting a shortened URL on any of the social networking website is a great strategy. Check how it works:

  1. Copy your new blog post URL and paste into the URL shortener that offer you analytics (Bit.ly, Ow.ly, Cli.gs).
  2. Use the shortened URL in the status update, linked posting.
  3. Check the URL shortener account for click stats, geographic and referring site after your link has been update.

4. Status Updates

We also need to remember that when we post our new content via a status update, a small percentage of your friends/followers will actually be online at that moment to see it. Need to write a multiple of updates in different times in different days to be up to date. If your content covers multiple topics, create a different status update for each topic and then spread out for few days. Don’t forget to ask your followers to share or re tweet the link in their profiles. Productivity Tip : In the market there have many tools that allow you to set up and schedule your updates to go out anytime in the future eg: (Hootsuite, Twuffer, and Later Bro). We can schedule three to five updates with different headline variations all at once to post throughout the week.

5. Content Teasers on Other Sites

The most of social networking sites and online forums that it will be allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion. A few examples:

  1. LinkedIn group forums.
  2. LinkedIn Answers.
  3. Facebook groups.
  4. Ning community group forums.
  5. Niche industry forums.

The good strategy is to write a compelling headline or question as your forum post title, then include some thoughtful comment followed by shortened URL. And try to provide feedback on the forum to continue the discussion for few lines.

6. Social Bookmarking

Posting blog content to popular social bookmarking sites (Digg, StumbleUpon, Delicious, Google+ etc.) we can drive a great source of traffic, back links and overall exposure. Think of social bookmarking for the blog content it will bring more opportunity from others to link to you or reference to blog content on their sites. Immediate Results : The shortened URL and having analytics installed into our website or blog, we can see our hard work pay almost immediately. It will bring you a large amount of traffic and conversions into the days. It’s now a constant. However, the results should be significant increases in activity, traffic, rankings, reach in market, opportunities and overall sales.

how-to-write-an-seo-friendly-blog-post

How To Write SEO Friendly Blog Posts

In this article am going to discuss on how to write a SEO (Search Engine Optimized) friendly blog posts. So, here we mainly concentrating on Quality Content, which plays very important role in SEO, when you write a post have you ever checked that the written post is well SEO friendly post?. Focusing on content is crucial but you must understand some basic points before concentrating on Content, like use proper Keywords and Post Titles to make your post SEO friendly so that Search Engines would give higher value to your blog post and may your blog rank higher. You need work hard for every corner of your blog to make your blog 100% Search Engine Optimized Blog.

Writing lengthy posts will not attract visitors or traffic. Readers don’t have time to read too lenghty posts like 2000-2500 word posts. So, keep writing short, good and useful posts that your readers and search engines loves. Always use good Keywords to make your post for SEO, because SEO depends on two things Backlinks and Keywords. So, just keep follow these two things in mind while writing post.

How To Write SEO Friendly Post

Post Titles : Post titles are key role for bringing huge amount of traffic to your blog through Search Engines. When a user searches for anything in search engines, the first results users gets in search results in your post title. If your post title looks more attractive and useful they definitely click on your link. But one thing you must know that the Post Title and the SEO Title both are completely two different things. Post Title is the title of your blog whereas the SEO Title is the title that will come up in the search results. Always write short and impact-full SEO Post Title, because most of search engines have character limits for post titles. So, read my article on Post Title Limit In Search Engines.

SEO Friendly Post Titles

Post Description : Post description is another most important point in SEO Friendly Post. The post description show up below the Post Title in search results. Most of search engines allow 160 character description limit, so always keep short and simple and within one line try to explain the users what this Post is all about to convince them to click on the link.

Post Description

Post keyword : Post keyword is another most important point for bringing traffic to your blog. Keywords help search engines to find keywords about topics which you have mentioned in your post. Always use those keywords you have used in your whole post. Remember don’t repeat keywords more than 4-5 times in full post and never use more than 20 Keywords for single post.

Your Post URL : Search Engines gives more extra value if the keyword present in your blog post.

http://observatoriodaimprensa.com.br/blogs.asp?id_blog=2

What Is Blog?

Blog is a personal website that allows you to write and share things with millions of people all around the world. Blog is a web publishing service by Blogger. It was created by Pyra Labs, which was bought by Google in 2003. Generally Blog is a type of website maintained by an individual. In simple terms, a blog is a web site, where you can write stuff about your hobbies, activities, poems, songs, games, education and ongoing news. which was shared and read by millions of people and will leave you a comment, suggestion or feedback via email, on your stuff.

A blog is a place where you collect and share things that you find interesting, whether it is about Breaking News, Personal Diary, Games or anything. Blogging is all about just putting your thoughts on the web and about connecting with millions of people who reads your work. Blog is used by many people just to organize their own thoughts, while other professional journalists use blogs to publish breaking news.

Blog will allow you to upload your favorite photos and videos and share them with your friends, family and all around the globe. People will see your photos and videos and comment on them.

Generally the blogs are managed by Google and hosted at a sub-domain of blogspot.com. In July 2011 Google changed the name of service from “Blogger” to “Google Blogs“. Below is the video that will give you a more detailed view of a Blog.

Hope you clearly understood about What Is Blog?. Read my next article on Why I Create A Blog?.